A project manager from Inkwell Media reached out to me in July of 2018 about participating in a large social campaign with one of their sister companies, ROAM Media. The campaign was for Coors Light, and would focus on maximizing adventure in off-work hours. Though I don’t drink much myself, I appreciated the strong focus this campaign would have on promoting exploration and outdoor activity, while only including a very limited amount of branding.
I said yes, stepping into one of my greatest work adventures to date. Concept creation, location scouting, hiring photographers, filmers, and talent, organizing shoot days, editing photos and videos, delivering nearly 100 final assets, and finally dedicating one month to cross-platform social posting, this was my largest, and most involved project to date, taking several months from initial concept to final creation.
More information about this campaign can be found here.