When one of the athletes I coach, Jake, qualified to the World Championships in September of 2018, but would be unable to make the trip to Austria due to financial reasons, I stepped in to see if I could help. Together, we developed a plan that would include grassroots fundraising, multi-brand partnerships, a social media campaign, and put to use my skills in photography, film, and design.
Jake and I were able to gather support from several local climbing gyms and multiple outdoor oriented brands, including, Arc’teryx La Brea and High Brew Coffee. Impressed by our partnership and dedication to the adaptive climbing community, and in exchange for social media content, we were unexpectedly given funding to travel together to Austria as an athlete and coach team.
While in Austria we delivered content in the form of IG stories and posts, while I was simultaneously given the opportunity to shoot the competition as a photographer for USA Climbing.