REI and Evolv Sports
19912
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REI and Evolv Sports

When REI approached climbing shoe manufacturer, Evolv Sports, about an advertisement for the Kira shoe, Evolv turned to us. Knowing we were in the midst of a trip to Squamish, Evolv thought we were in the perfect position to deliver a beautifully shot climbing film.  The theme of the ad was ‘Progression.’  Evolv asked us to deliver a 60 second film that would encourage newer climbers in the learning process, while showcasing the versatility of the Kira.